- Introduce New Packaging
A major advantage of a Product Display is to highlight a new package format.
- Multi-dimensional Marketing
Incorporate an information booklet or an offer to engage customers and drive sales.
You may showcase your products nutrition content by focusing on the label to increase the customer’s product knowledge when buying.
Market Research & Frequency
- Total potential weekly household penetration: 8.01 million3
- Weekly frequency of store visits by shoppers: 1.51
- Potential Gross Impressions: 12.01 million per week2
- Cost per thousand Potential Gross Impressions(CPI): $1.571
1.Canada Grocers Executive Report 2012-2013 2.Data: ACNielsen Channel Watch April 2011, Stats Canada 2011, Calculations: Metrospot Marketing