In Store Advertising
In-store media is the only media to deliver your message where it counts the most, at the Point of Decision. Further, stores offer massive reach and frequency to deliver your message. This combined with professional In-store media execution is a powerful tool to increase your sales and drive home your brand messaging.
Point of Decision
Customers make an all-time high of 76% of their purchase decision In-store. Only 24% of all purchases are specifically planned by product and brand. The result, you can leverage the fact that 76% of all purchases can be influenced by your marketing materials while customers are shopping In-store1.
Massive Reach And Frequency
In-store media delivers massive reach and frequency to customers. For example, Grocery reaches 99.9% of all Canadian households. Further, they are vistied 1.5 times per week on average. As a result, this generates an incredible 75 Million Potential Gross Impresssions per 4 week program3.
Shoppers Are Looking For Help
Across 14 major categories studied, customers went straight to the product they were looking at on average only 28.8% of the time. That means over 70% of interactions In-store are subject to attracting the customer’s attention to make the sale2.
Most Shoppers Stray From Lists
Across 10 major categories studied, only 11.4% of shoppers never buy a different brand, that means almost 90% are open to buying different brands. How are you standing out from your competitor’s In-store2?
Most Shopping Lists Are Product Rather Than Brand Based
For those consumers who use a list, 42% on average shop by brand, thus the majority of customers who create a list do not plan by brand2.
1POPAI, Today’s Supermarket Buying Habits 2012
2 Canadian Grocer Executive Report 2012-2013