Research

 

In Store Advertising

In-store media is the only media to deliver your message where it counts the most, at the Point of Decision. Further, stores offer massive reach and frequency to deliver your message. This combined with professional In-store media execution is a powerful tool to increase your sales and drive home your brand messaging.

Point of Decision

Customers make an all-time high of 76% of their purchase decision In-store. Only 24% of all purchases are specifically planned by product and brand. The result, you can leverage the fact that 76% of all purchases can be influenced by your marketing materials while customers are shopping In-store1.

Massive Reach And Frequency

In-store media delivers massive reach and frequency to customers. For example, Grocery reaches 99.9% of all Canadian households. Further, they are vistied 1.5 times per week on average. As a result, this generates an incredible 75 Million Potential Gross Impresssions per 4 week program3.

Shoppers Are Looking For Help

Across 14 major categories studied, customers went straight to the product they were looking at on average only 28.8% of the time. That means over 70% of interactions In-store are subject to attracting the customer’s attention to make the sale2.

Most Shoppers Stray From Lists

Across 10 major categories studied, only 11.4% of shoppers never buy a different brand, that means almost 90% are open to buying different brands. How are you standing out from your competitor’s In-store2?

Most Shopping Lists Are Product Rather Than Brand Based

For those consumers who use a list, 42% on average shop by brand, thus the majority of customers who create a list do not plan by brand2.

THE RESULTS ARE CLEAR, IN-STORE MEDIA DELIVERS YOUR MESSAGE FREQUENTLY TO CUSTOMERS LOOKING FOR HELP MAKING THEIR PURCHASE DECISIONS. FURTHERMORE, NO OTHER MEDIA IS PRESENT WHEN THEY ARE MAKING 76% OF THEIR PURCHASE DECISIONS. WHAT IS YOUR POINT OF DECISION STRATEGY TO “MAKE THE SALE”?


1
POPAI, Today’s Supermarket Buying Habits 2012
2 Canadian Grocer Executive Report 2012-2013
3Metrospot Calculation