Stand Out and Win the Sale!
In-Store Media - The Right Place & The Right Time
99% of groceries are bought in-store1.
76% of purchase decisions
are made in-store2 .
Metrospot delivers over 51.9 million Potential Gross Impressions for
your brand in major supermarkets at the Point of Decision – The Shelf3.
Sources: 1. Gain Report Feb 2017, 2. POPAI 2012 Measured Study, 3. Statscan 2016, Nielsen Channel Watch June 2018, Calculation by Metrospot ( 4 week program, all locations).
WHY DECISION POINT MEDIA?
Whether your brand is new or established, Decision Point Advertising puts your brand front and center at The Right Time and The Right Place.
Massive Reach & Frequency
Supermarkets reach 99.9% of all households1.
Shoppers average 1.35 visits per week, generating millions of potential gross impressions2.
Location/Location/Location
99% of groceries are bought in-store3.
76% of purchase decisions are made in-store4.
Engage Shoppers
Stand Out From The Crowd
Busy shoppers must choose from an average of 45,000 items in a supermarket3.
Of those shoppers who make a list, a mere 5% make it brand specific5.
Win The Sale!
A base line study by major manufacturers discovered In-store media generated an average of 5.8% sales lift across several categories4.
Communicate To Shoppers To Win the Sale
No Sale
Focus the Shopper
Make The Sale
Sources: 1. Nielsen Channel Watch June 2018, 2. Dalhousie Report November 2018, 3. Gain Report March 2014, 4. POPAI 2012 Measured Study, 5. Canadian Grocer – Executive Report 2015.