99% of groceries are bought in-store1.
76% of purchase decisions
are made in-store2 .
Metrospot delivers over 51.9 million Potential Gross Impressions for
your brand in major supermarkets at the Point of Decision – The Shelf3.
Sources: 1. Gain Report Feb 2017, 2. POPAI 2012 Measured Study, 3. Statscan 2016, Nielsen Channel Watch June 2018, Calculation by Metrospot ( 4 week program, all locations).
Massive Reach & Frequency
Supermarkets reach 99.9% of all households1.
Shoppers average 1.35 visits per week, generating millions of potential gross impressions2.
Location/Location/Location
99% of groceries are bought in-store3.
76% of purchase decisions are made in-store4.
Engage Shoppers
Stand Out From The Crowd
Busy shoppers must choose from an average of 45,000 items in a supermarket3.
Of those shoppers who make a list, a mere 5% make it brand specific5.
Win The Sale!
A base line study by major manufacturers discovered In-store media generated an average of 5.8% sales lift across several categories4.
Sources: 1. Nielsen Channel Watch June 2018, 2. Dalhousie Report November 2018, 3. Gain Report March 2014, 4. POPAI 2012 Measured Study, 5. Canadian Grocer – Executive Report 2015.