Creative Considerations
Your brand has a few seconds to win the sale 1. Get to the point and keep it simple.
Be true to your brand’s colours yet, shelf media should be distinctive from your packaging.
Coupons
Shoppers must immediately understand the offer to engage, keep it simple.
The coupon value attracts shoppers most, put it front and center. Discuss optimal offer details with your redemption agent.
Coupons must only include listed products to be approved by the retailer.
Source: 1. 10 Secrets about Shopper Behavior Eye Tracking Reveals, Dec 15, 2018.
Shelf Ads
3rd panels, coupon, booklet overlays, and digital conduits such as QR Codes, NFC tags and stickers, can increase functionality.
Die cut options can reinforce key messages such as new packaging shapes or formats.
Sources: 1. Gain Report Feb. 2017, 2. Canadian Grocers Executive Report 2013, 3. POPAI Consumer Study 2012
Preparing Files
Material Specs & Die Files
Specifications:
Die Lines:
- Shelf Coupon 3 x 4
- Shelf Coupon 3 x 5
- Shelf Coupon 3 x 6
- Shelf Coupon 4 x 3
- Shelf Coupon 4 x 6
- Shelf Coupon 4 x 7
- Shelf Coupon 5 x 3
- Shelf Coupon 6 x 3
- Shelf Coupon 6 x 4
- Shelf Coupon 7 x 4
- Multi Panel Pad 4 x 3 – 2 or 3 Panel
- Multi Panel Pad 5 x 3 – 2 or 3 Panel
- Multi Panel Pad 6 x 3 – 2 or 3 panel
- Multi Panel Pad 7 x 4 – 2 or 3 Panel
- Shelf Ad Plus 5 x 9
- Shelf Ad Plus 5 x 9 with Coupon Overlay
- Shelf Ad Plus Deluxe 5 x 9
- Shelf Ad Plus Deluxe 5 x 9 with Coupon Overlay
- Shelf Ad Plus 5 x 12
- Shelf Ad Plus 5 x 12 with Coupon Overlay
- Shelf Ad Plus Deluxe 5 x 12
- Shelf Ad Plus Deluxe 5 x 12 with Coupon Overlay
- Shelf Ad Plus 5 x 15
- Shelf Ad Plus 5 x 15 with Coupon Overlay
- Shelf Ad Plus Deluxe 5 x 15
- Shelf Ad Plus Deluxe 5 x 15 with Coupon Overlay
- Shelf Ad Plus 5 x 18
- Shelf Ad Plus 5 x 18 with Coupon Overlay
- Shelf Ad Plus Deluxe 5 x 18
- Shelf Ad Plus Deluxe 5 x 18 with Coupon Overlay
- Shelf Ad Plus 5 x 24
- Shelf Ad Plus 5 x 24 with Coupon Overlay
- Shelf Ad Plus 6 x 7 with-without Coupon Overlay
- Shelf Ad Plus 6 x 8 with Coupon Overlay
- Shelf Ad Plus 6 x 9
- Shelf Ad Plus 6 x 9 with Coupon Overlay
- Shelf Ad Plus 6 x 12
- Shelf Ad Plus 6 x 12 with Coupon Overlay
- Shelf Ad Plus 6 x 12 with Booklet
- Shelf Ad Plus 6 x 15
- Shelf Ad Plus 6 x 15 with Coupon Overlay
- Shelf Ad Plus 6 x 15 with Booklet
Dielines
- Shelf Ad Plus DL 5 x 9 -(v)
- Shelf Ad Plus DL 5 x 9 with Coupon Overlay -(v)
- Shelf Ad Plus DL 5 x 9 for Booklet -(v)
- Shelf Ad Plus Deluxe DL 5 x 9 -(v)
- Shelf Ad Plus Deluxe DL 5 x 9 with Coupon Overlay -(v)
- Shelf Ad Plus DL 5 x 12 -(v)
- Shelf Ad Plus DL 5 x 12 with Coupon Overlay -(v)
- Shelf Ad Plus DL 5 x 12 for Booklet -(v)
- Shelf Ad Plus Deluxe DL 5 x 12 -(v)
- Shelf Ad Plus Deluxe DL 5 x 12 with Coupon Overlay -(v)
- Shelf Ad Plus DL 5 x 15 -(v)
- Shelf Ad Plus DL 5 x 15 with Coupon Overlay -(v)
- Shelf Ad Plus DL 5 x 15 for Booklet -(v)
- Shelf Ad Plus Deluxe DL 5 x 15 -(v)
- Shelf Ad Plus Deluxe DL 5 x 15 with Coupon Overlay -(v)
- Shelf Ad Plus DL 5 x 18 -(v)
- Shelf Ad Plus DL 5 x 18 with Coupon Overlay -(v)
- Shelf Ad Plus DL 5 x 18 for Booklet
- Shelf Ad Plus Deluxe DL 5 x 18
- Shelf Ad Plus Deluxe DL 5 x 18 with Coupon Overlay
- Shelf Ad Plus DL 5 x 24 -(v)
- Shelf Ad Plus DL 5 x 24 with Coupon Overlay -(v)
- Shelf Ad Plus DL 6 x 7 with-without Coupon Overlay
- Shelf Ad Plus DL 6×7 – Ver A for Booklet
- Shelf Ad Plus DL 6×7 – Ver B for Booklet
- Shelf Ad Plus DL 6 x 9 -(v)
- Shelf Ad Plus DL 6 x 9 with Coupon Overlay -(v)
- Shelf Ad Plus DL 6 x 12 -(v)
- Shelf Ad Plus DL 6 x 12 with Coupon Overlay -(v)
- Shelf Ad Plus DL 6 x 12 for Booklet
- Shelf Ad Plus DL 6 x 15 -(v)
- Shelf Ad Plus DL 6 x 15 with Coupon Overlay -(v)
- Shelf Ad Plus DL 6 x 15 with Booklet
- Shelf Coupon DL 3 x 6
- Shelf Coupon DL 4 x 3
- Shelf Coupon DL 5 x 3 -(v)
- Shelf Coupon DL 6 x 3
- Shelf Coupon DL 6 x 4
- Shelf Coupon DL 2Multi Panel 4 x 3
- Shelf Coupon DL 3Multi Panel 4 x 3
- Shelf Coupon DL 2Multi Panel 5 x 3
- Shelf Coupon DL 3Multi Panel 5 x 3
- Shelf Coupon DL 2Multi Panel 6 x 3
- Shelf Coupon DL 3Multi Panel 6 x 3
- Shelf Coupon DL 2Mutli Panel 7 x 4
- Shelf Coupon DL 3Multi Panel 7 x 4