Channel Importance
The Grocery Channel Generates:
More Sales
More Shoppers
More Weekly Visits
= More Brand Sales
The Grocery Channel represents 55.3% of all grocery composite sales. This is 5 times larger than any other channel!
Percentage Share of Retail Trade-Dollars Nielsen-Grocery Composite June 2021, 52 weeks ending
Reach more customers
Supermarkets also achieve the highest household reach for all channels with 99.9% household penetration1.
Metrospot delivers your brand message in over 1100 top-tier supermarket and pharmacy retail locations across Canada.
Reach more customers more often
On average, shoppers visit a supermarket 1.35 times per week or 70 times per year. This is 4 times greater frequency than any other channel2.
Program Execution
Metrospot Marketing is 100% focused on delivering your brand’s message or offer at the right place, and the right time. Metrospot’s comprehensive quality control systems result in over 90% compliance rates and include:
- Safe, store identified custom shelf attachments designed to maximize exposure for your promotion.
- Frequent installation and services dates.
- Trained field specialist who are 100% focused on installing your promotion.
- Store manager signature after each service.
- Weekly store inspections by our field inspectors.
Source: 1. Nielsen grocery composite June 2021, 2. Dalhousie Report 2018.