The Grocery Channel Generates:
More Weekly Visits
= More Brand Sales
The Grocery Channel represents 60.6% of all grocery composite sales. This is 5 times larger than any other channel!
Percentage Share of Retail Trade-Dollars Nielsen Channel Watch-Grocery Composite June 2018, 52 weeks ending
Reach more customers
Supermarkets also achieve the highest household reach for all channels with 99.9% household penetration1.
Metrospot delivers your brand message in over 1300 top-tier supermarket and pharmacy retail locations across Canada.
Reach more customers more often
On average, shoppers visit a supermarket 1.35 times per week or 70 times per year. This is 4 times greater frequency than any other channel2.
Source: 1. Nielsen Channel Watch June 2018, 2. Dalhousie Report 2018.